View of Manchester, host of IPBA 2025.

9th Annual Conference of the International Place Branding Association (IPBA)

Manchester Metropolitan University Business School, 29-31 October 2025

Doctoral Colloquium: Wednesday 29 October 2025
Venue: Manchester Metropolitan University Business School

Main Conference: Thursday 30 & Friday 31 October 2025
Venue: Holiday Inn – Manchester City Centre

KEY DATES:

  • Deadline for all submissions: 5 May 2025
  • Feedback to authors: 15 June 2025
  • Deadline for all re-submissions: 15 August 2025
  • Early Bird Registration closing date: 8 September 2025
  • Registration closing date: 2 October 2025

IPBA 2024 Delegates in group photograph

Call for papers, case studies, panels and artwork

We invite research papers, case studies, panels and artwork for presentation at the conference. Please read the full Call for all necessary information and guidance.

Conference rates:

Standard Individual – Early Bird (before 8 September 2025): £420
Standard Individual – Late: £490
Student – Early Bird (before 8 September 2025): £295
Student – Late: £345
Day rate – 30 October: £280
Day rate – 31 October: £230
The Doctoral Colloquium (separate registration): £30

Rates include:

• Access to all conference sessions (plenary sessions, parallel sessions, panels, Gallery)
• Lunches and coffee/tea breaks
• Conference pack
• Book of Abstracts (online)
• ‘Critical’ Walking tour of Manchester on Wednesday 29 October
• Welcome Reception on Wednesday 29 October
• Gala Dinner on Thursday 30 October
• Certificate of Attendance (if requested)

Host and venues

The 9th IPBA Annual Conference is hosted by the triple-accredited Manchester Metropolitan University Business School. Learn more about the Business School by visiting our website: https://www.mmu.ac.uk/about-us/faculties/business-law/business-school

The Doctoral Colloquium on Wednesday 29 October will take place in the building of the Business School.
The main conference on Thursday 30 and Friday 31 October will take place in Holiday Inn Manchester City Centre. Check out the hotel’s website: https://www.ihg.com/holidayinn/hotels/us/en/manchester/mchas/hoteldetail

About Manchester

ABOUT MANCHESTER:

Manchester is an exciting city in the North-West of England. It is world-famous for its music scene, for the key role it played in the Industrial Revolution and, of course, for football! The city is equally characterised by its canals, its galleries, museums and theatres, its Universities and the various scientific discoveries that have taken place here (including splitting the atom), the birth of the suffragette movement and its love for diversity and freedom. Follow the link to learn more about the exciting things on offer in this vibrant city:

https://www.visitmanchester.com

A wide range of walking/bus tours are available in the city that cover all areas and attractions for all possible interests. The conference will organise a walking tour of the city centre on Wednesday 29 October (included in the registration fee) and a number of interesting post-conference tours on Saturday 1 November (for an extra fee and subject to participant numbers), so we recommend waiting until these are announced before you book your own tours.